AI Rabbit Hole
Issue #12 | June 28, 2025
Have you ever had a brilliant conversation with an AI, only for it to forget everything you just said five minutes later?
You give it the perfect instructions. The first response is a masterpiece. But by the third or fourth prompt, the AI has gone rogue. The tone is wrong, the rules are ignored, and you find yourself repeating the same commands over and over. It feels like you’re working with an expert who has a severe case of amnesia.
This isn't a flaw in the AI; it's a flaw in how we talk to it. We give it tasks, but we don't give it a reliable memory. What if you could build a permanent "brain" for your AI, ensuring it stays consistent, reliable, and on-task for every single interaction? And what if you could do it without writing a single line of code?
This Newslesson will teach you the fundamentals of Context Engineering, the powerful discipline of building a structured information environment, or "brain," that your AI can use to deliver consistent, high-quality results every time.
By the end of this lesson, you will be able to:
Define Context Engineering and understand why it’s more powerful than basic prompting.
Use a simple, structured notebook to act as a persistent "brain" for your AI.
Identify the four essential pillars for building your AI’s memory.
Drastically reduce AI "forgetfulness" and inaccurate outputs in your own work.
Beyond Prompt-Engineering: The Power of Context-Engineering
Most people focus on "prompt engineering,” the art of writing a good question. But a good question is useless if the AI has no context.
Think of it this way:
Prompt Engineering is what you ask the AI in a single moment.
Context Engineering is defining what the AI knows before you even ask.
An AI without context is like a world-class chef who has forgotten every recipe. They have all the skills, but no framework to apply them. Context Engineering is how we give the AI the cookbook, the map, and the rules of the game before it starts working. It is the single biggest lever you can pull to get better, more reliable results.
The System Prompting Notebook: Your AI’s No-Code Brain
You don’t need complex coding or fancy databases to do this. The most powerful tool for Context Engineering is something you already use: a simple digital document.
I call it a System Prompting Notebook.
By creating a well-structured document and telling your AI to use it as its primary source of truth, you give it a persistent, reliable "brain" to reference throughout your conversation. This notebook becomes the AI’s world, its memory, and its instruction manual, all in one.
The Four Pillars of Your AI’s Brain
My research shows that a powerful System Prompting Notebook only needs four core sections. Think of them as the pillars that support your AI's thinking.
Title & Summary (The Mission): This is a brief, top-level summary of the notebook's purpose. It includes a "metaprompt" a master instruction like, "You will act as [Role]. Use this notebook as your primary guide and reference it before any other data." This immediately sets the AI on the right path.
Role Definition (The Job Title): This tells the AI who it should be. Is it a professional business analyst? A creative storyteller? An expert email assistant? Defining the role (e.g., "You are an expert copywriter specializing in email marketing") instantly focuses the AI and makes its responses more relevant.
Instructions (The Rulebook): This is where you lay down the law. Provide clear, simple rules for the AI to follow. For example:
Always use a formal and professional tone.
Keep all responses under 150 words.
If a request is unclear, ask for clarification."
These rules prevent the AI from going off-track.
Examples (On-the-Job Training): This is the most powerful pillar. Show the AI exactly what you want with clear input/output examples. For instance:
Input: Write a subject line for a sale.
Output: Subject: 48 Hours Only: 25% Off Everything.
This trains the AI on your specific style and expectations faster than any instruction.
Solving AI’s Biggest Problems
When you give an AI a "brain" like this, you solve its most frustrating problems:
It Stops Forgetting: By instructing the AI to reference the notebook, you constantly refresh its memory. No more "prompt drift."
It Stops Making Things Up: When the notebook is the primary source of truth, the AI is far less likely to "hallucinate" or invent facts, because it has a trusted source to rely on.
Tools & Resources
Your Tool: Any simple text editor or document program (like Google Docs, or Microsoft Word) can be used to create your own System Prompting Notebook.
Transparency Note: This lesson was developed by synthesizing my own research and experiments with AI, as detailed in my Context Engineering Notebook #12.
Practice & Application
Try This: Build a 5-Minute AI Brain
Think of a common task you use AI for (e.g., writing emails, summarizing articles).
Open a new document and create three headings: Role, Instructions, and Example.
Under Role, define the AI's job (e.g., "You are a concise email assistant").
Under Instructions, write one clear rule (e.g., "All emails must be under 100 words and have a clear call to action").
Under Example, provide one sample of a perfect email.
Start a new chat with your favorite AI. Upload this document (or copy and paste its contents) and add this instruction to your first prompt: "Using the attached notebook as your guide, [your task]."
Notice how much more consistent and reliable the output is.
Ethical Considerations & Caveats
Context Engineering is powerful, but it comes with responsibility. Remember the core rule of computing: garbage in, garbage out. If you provide the AI with a context that is biased, unfair, or factually incorrect, its outputs will reflect that. Always ensure the "brain" you build for your AI is one you trust. Also, be mindful of an AI's context window limits; keep your notebook informationally dense and to the point to maximize its impact.
Summary & What's Next
Today, you’ve learned that the secret to better AI isn’t a better model, it’s a better context. By building a simple System Prompting Notebook, you can give your AI a persistent "brain" that remembers your rules, understands its role, and delivers consistent, high-quality work. This is the first step in moving from a simple prompter to a true AI architect.
Now that you know how to build a brain for your AI, what's next? Comment and let me know what you want to learn about next.
Did this lesson spark an idea? Try the 5-minute exercise and share your results in the comments!
If you're ready to stop being frustrated with AI and start commanding it, subscribe to Better Thinkers, Not Better AI for more deep dives into the frameworks that unlock AI's true potential.
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Don’t let this be you! Create your own notebook today!
Meta-Prompts for Building Your AI's Brain
Prompt 1: The Core Concept Condenser
Purpose: This prompt takes a user's general idea for a section of their notebook and instructs the AI to distill it into a concise, token-efficient definition or summary.
The Meta-Prompt:
Act as a Linguistic Compressor. Your task is to take the user's [CONCEPT] and rewrite it into an informationally dense, token-efficient definition suitable for an AI's system prompt notebook.
Your output must:
- Use precise, strong verbs and specific nouns.
- Eliminate all filler words, redundant phrases, and conversational fluff.
- Convert multi-word descriptions into single, potent terms where possible (e.g., "the ability to change" becomes "adaptability").
- Maintain the core meaning of the original concept.
[CONCEPT]: "[Insert your general idea or paragraph here. For example: 'This section of the notebook is about making the AI's writing style sound very professional and smart, like an expert in the field.']"
Prompt 2: The Rule Architect
Purpose: This prompt helps users create clear, unambiguous rules for the "Instructions" section of their notebook. It forces the AI to generate commands that are direct and easily parsed.
The Meta-Prompt:
Act as a System Architect. Your task is to convert the user's [GOAL] into a set of clear, concise, and informationally dense rules for an AI's system prompt notebook.
Your output must be a numbered list of rules that:
- Begin with a strong, imperative verb (e.g., "Generate," "Analyze," "Maintain," "Exclude").
- Are stated as direct commands, not suggestions.
- Contain zero ambiguity or conversational language.
- Are optimized for token efficiency.
[GOAL]: "[Insert the behavior you want from your AI here. For example: 'I want the AI to always write short paragraphs and use headings for new topics.']"
Prompt 3: The Few-Shot Example Generator
Purpose: This prompt generates token-efficient input/output examples for the "Examples" section of a notebook, training the AI on a desired behavior through demonstration.
The Meta-Prompt:
Act as a Pattern Engineer. Your task is to create a clear, informationally dense, few-shot example (Input/Output pair) based on the user's [TASK]. This example will be used to train an AI in a system prompt notebook.
The Input/Output pair must:
- Be concise and token-efficient.
- Clearly demonstrate the desired transformation or response pattern.
- Use placeholders like [variable] where the user might insert their own content.
[TASK]: "[Describe the task you want to train the AI on. For example: 'I want to train the AI to take a long, complex sentence and simplify it.']"
Prompt 4: The Persona Definer
Purpose: This prompt helps users craft a concise yet powerful "Role Definition" for their AI, immediately setting the context and constraining the AI's behavior.
The Meta-Prompt:
Act as a Persona Architect. Your task is to synthesize the user's [DESCRIPTION] into a single, informationally dense sentence that defines an AI's role for a system prompt notebook.
The output must:
- Start with "You are a..." or "Act as a..."
- Combine the role, key skills, and primary objective into one powerful statement.
- Be highly token-efficient.
[DESCRIPTION]: "[Describe the kind of assistant you want. For example: 'I need an AI that is an expert in marketing, can write persuasive copy, and is focused on getting customers to sign up.']"
Prompt 5: The Full Section Builder
Purpose: This is a master prompt that combines the previous concepts to build out a complete, informationally dense section of a notebook based on a single user goal.
The Meta-Prompt:
Act as a Context Engineer. Your task is to build a complete, token-efficient notebook section based on the user's [SECTION GOAL]. You will generate a title, a dense definition, a set of rules, and a clear example.
Your output must follow this structure exactly:
### [Section Title]
**Definition:** [A one-sentence, informationally dense description of the section's purpose.]
**Rules:**
1. [Imperative, concise rule 1]
2. [Imperative, concise rule 2]
3. [Imperative, concise rule 3]
**Example:**
- **Input:** "[A concise example of user input]"
- **Output:** "[A concise example of desired AI output]"
All text must be optimized for information density, using precise language and no filler.
[SECTION GOAL]: "[Describe the purpose of the notebook section you want to create. For example: 'I want to create a section that forces the AI to be a devil's advocate and challenge my ideas.']"